The 12 Guinness Premiership clubs have teamed up with The Drinkaware Trust (Drinkaware), the UK charity which aims to reduce alcohol harm, to promote responsible drinking this Christmas.
Players from London Irish, currently top of the Guinness Premiership, braved the rain to pose alongside a Drinkaware black cab, one of 300 taxis displaying advice to partygoers in London throughout December, to launch the campaign.
Round 9 of the Guinness Premiership on Saturday 20th December has been selected to promote responsible drinking and activities at the home grounds will be tailored to educating supporters on the subject. Clubs will also give out festive pocket-size ‘tip cards’ to rugby fans at all six home grounds that weekend.
Entitled ‘Tips for a Christmas to remember’, the cards contain practical tips, unit guidelines, and links to a 24 hour helpline and drinkaware.co.uk. Tips include ‘Avoid drinking on an empty stomach’, ‘Include soft drinks in your celebration’ and ‘Don’t leave yourself vulnerable – plan your journey home.’
The Drinkaware logo will be seen on-pitch at the televised game at Bath and match programme content at all clubs will also offer responsible drinking advice.
The Guinness Premiership Round 9 games on Saturday 20th December include London Wasps v Saracens at 14.15, Bath Rugby v Sale Sharks at 14.45, Leicester Tigers v Newcastle Falcons at 14.45, and London Irish v Gloucester Rugby, Northampton Saints v Harlequins and Worcester Warriors v Bristol Rugby all kicking off at 15.00.
Bath Rugby v Sale Sharks will be broadcast live on Sky Sports from 2.15pm, and ITV4’s Guinness Premiership highlights show broadcast at 6.30pm on Sunday 21st December will be anchored from London Irish v Gloucester Rugby.
Mark McCafferty, Chief Executive of Premier Rugby, said: “The Drinkaware responsible drinking message is an important one and the Guinness Premiership clubs have set-aside Round 9 on 20th December, well-placed within the festive season, to help communicate Drinkaware’s messages and suggestions to fans for a safe and happy Christmas and New Year.”
Drinkaware’s CEO, Chris Sorek, said: “Drinkaware is delighted to support the Guinness Premiership’s responsible drinking weekend. By distributing tip cards at rugby fixtures, we hope to offer practical guidance to club fans who want to have a merry – and memorable - Christmas.”
Up to a million tip cards have been distributed to over 2000 pubs across the UK, and a further 10,000 will be given to taxi passengers in London throughout December.
Drinkaware.co.uk, the UK’s leading source of information on the effects of alcohol, offers further advice and information, including two short films which will also be placed on other broadcast sites.
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